3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand integrated into content people save and share.
2M+ followers1M+ avg views per video60K+ newsletter readers
Reach 2 million curious minds this week
Big Think's Mini Philosophy with Jonny Thomson puts your brand in front of intellectually curious professionals across video, podcast, and newsletter. Pick a format, align with timeless ideas, and go live fast.
Custom sponsorship packages built around your goals and timeline.
Featured conversations with
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
2M+Total followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos per week
What you get
Four ways to reach a thoughtful audience
Choose one format or combine several into a multi-platform campaign. Each is built to align naturally with ideas your audience already cares about.
Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand integrated into content people save and share.
Newsletter advertising
Weekly essays delivered to 60K+ engaged readers on Substack. Direct access to an audience that reads deeply and clicks intentionally.
Podcast integrations
Long-form conversations with leading thinkers and cultural voices. Your brand aligned with in-depth dialogue that listeners trust.
Custom editorial partnerships
Creator-led branded content with Jonny Thomson. Collaborate on essays, videos, or multi-platform activations tailored to your message.
Versus the old way
Mini Philosophy vs. typical influencer channels
Getting started
From first call to live campaign in days
A clear path from first step to measurable outcome.
Book a call
Tell us your goals, audience, and timeline. We map your brand to the formats and topics that fit naturally.
Choose your formats
Select from video, newsletter, podcast, or custom editorial. Mix platforms for an integrated campaign or start with a single placement.
Align with the content
We design integrations that feel additive to the audience experience, not interruptive. Your brand joins conversations about meaning, work, technology, and human behavior.
Go live
Content publishes across YouTube, Instagram, Substack, and podcast platforms. Track performance against competitive CPMs for a high-value audience.
Common questions
Common questions from sponsors
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content with Jonny Thomson, and multi-platform campaigns.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They read widely, invest in their tools and experiences, and reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million views per video, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand and message.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Put your brand in front of 2 million curious minds
Book a call and we will build a sponsorship package around your goals, timeline, and budget.
Book a call→